seo - search engine optimisation

seo - search engine optimisation

Landed on this page? Then likely you’ve typed in “SEO + YOUR LOCATION” or something similar. You may have heard “SEO” is something your website needs in order to appear high up on the search engines such as Google. Well thats somewhat true. SEO stands for SEARCH ENGINE OPTIMISATION. In layman’s terms; “The optimising of your website to boost it up the pecking order of the search results”. We prefer not to use this term “SEO much”, simply because optimising your website isn’t enough. You need a multi-channel approach. What may work well in one niche, won’t be as effective in another. Plus what good are leads, if they are not the type of customer you can convert into sales. Yes getting you high up on the search engines is part of that, but we want to look at other aspects of lead generation such as social media, PR, sponsored listings, and even at times direct marketing the traditional way is still effective if done the right way. 

Why not book in a FREE 15 minute consultation, click below and let us see how we can help you achieve your marketing goals.


quality seo

We don't promise x amount of rankings in x amount of time. Rankings have influence certainly, but the most important thing is getting your business from a number of traffic generating mediums. More traffic doesn't equal more conversions. Quality matters.


Expertise & quality

All of us here have started of with SEO and digital marketing as a hobby from a young age. Wev'e harnessed that passion and expertise and it still remains a hobby of ours, but now its also our full time profession. We know what works, what does't work, we can save you thousands of £'s and time on strategies that simply don't work in this digital age.

We don't promise x amount of rankings in x amount of time. Rankings have influence certainly, but the most important thing is getting your business from a number of traffic generating mediums. More traffic doesn't equal more conversions. Quality matters.

more sales, more leads, better roi !


Well of course that is a subjective question to a degree. We are going to be confident and say the answer to that questions is RED KING DIGITAL MARKETING. The SEO company you work with has to be able to understand a few basic principles in order to be successful. Who your competition is, your unique selling point (USP), your services or products as well as what is your target market (target demographic) is. Once those key things are established from there any SEO company worth their salt will then be able to draw out, plan and execute a digital marketing strategy. Why not take a look at one of our case studies which demonstrates how we successfully achieve this. 


Ultimately the best SEO company is one that provides you with the best ROI (return on investment). Many SEO companies talk a ‘good game’ but several months down the line you can be left scratching your head and wondering what exactly you’re paying for. We provide regular monthly reports which show your clearly the progress being made, where your traffic is coming from, what is happening to that traffic once it arrives to your website, and what traffic turns has been turned into conversions (sales or enquiries).

Red King Digital have a proven track record of helping local and nationwide businesses thrive online. We only ever take on and work with a select number of clients at any given time, this is to ensure you get our full focus and attention. We adopt a quality not quantity approach, and we have seen first-hand how this approach is most effective for both you and us.


1. Schedule a Consultation

To get the best understanding of an SEO company, the services they provide and the team behind the scenes, it’s always best to schedule a consultation to discuss through your business’s needs and requirements. At Red King Digital, we believe that the success of any project depends on a trusting relationship and so we offer a free 15-minute consultation for all businesses wanting to learn about how SEO can help them. Whether your need to optimise your website’s content or require a more complex backlink building project, Red King will provide you with an honest and transparent assessment of the work we can do, the expected timeframes and results as well as the costs.

2. First define your SEO goals

Before starting any work with a SEO company, it is useful to first ask yourself the question: What am I hoping to achieve from SEO? Are you trying to increase traffic to your site? Do you have a target monthly conversion rate you would like to hit? Or are you trying to increase your website’s subscriber base? By having clear SEO goals in mind, you will have a better understanding of what areas of SEO you need to work on. If you are not sure which areas need improvement, just ask. A good SEO agency will be able to provide you with comprehensive feedback on which areas of your digital strategy could be in need of improvement

3. Track your data!

Data is key to informing you choose the right business and digital marketing strategies. Choosing a SEO company who can track and report on your data is therefore key. This could include data on site visits, webpage click through rates as well as how many users are interacting with your on-page webforms. At Red King we provide regular reporting and present you with the information you need to inform your business decisions.

4. Check out SEO company reviews and customer testimonials

One of the best ways to assess the reliability of any company is through their customer reviews and testimonials. Review sites such as Google or even on the company’s website itself usually show a good collection of unbiased and honest reviews. Before starting any project with an SEO company, it is also a good idea to request case studies of work previously done. This can give a great indication into the look, feel and quality of the services you are expected to receive.


1. SEO is Cost Effective!

Compared to the high costs associated with traditional marketing channels, SEO can provide a cost-effective solution with considerable benefits to your business’ visibility and profits. Unlike one-off marketing costs and campaigns, SEO is an investment for the long-term and can continue to be improved over time.

2. Organic Search is Key

Contrary to popular belief, organic search is still most often the main source of website traffic and as a result is paramount to getting users to engage with, interact or even purchase on your site. As search engines such as Google, Bing or Yahoo have become the default trusted resource for almost all internet users, increasing your visibility on such search engines is always going to work in your favour. Quality SEO and a high-quality website can take you there.

3. Effective SEO Offers a Better User Experience

While improving your rankings and visibility is a fundamental goal of SEO, many forget that creating a positive user experience on your site is key to achieving this. Are you sure your site is providing users with the information they need quickly and easily? How many clicks does it take them to get there? Where is the information located? Search engines such as Google and Bing are now able to interpret whether your website’s user experience is positive, which can be significant to your website’s success.

4. The Increasing Importance of Local SEO

With the continuing increase of internet searches taking place via mobile devices, local search now makes up a large part of all mobile traffic. Whether you own a beauty salon in Cardiff city centre or are a professional tradesman covering South Wales, local SEO can enhance your business’ digital properties, allowing local people to find you quickly when they are searching for your services. Local optimisation puts clients and customers one step closer to completing a transaction and is therefore key both small and medium sized local businesses.

5. SEO Helps You Navigate the Digital Environment

SEO is not only about search engines and rankings. In the ever-changing digital landscape, understanding good SEO practices will only help you improve the usability and user experience of your website, it also helps you keep and stay on top of the latest tactics and strategies used in ever-changing digital environment, including those used by competitors and similar businesses.

6. SEO Offers Data to Support Your Business Decisions

With the use of tracking and analytic tools, such as Google Analytics, you can measure almost everything and anything that happens on your site. While SEO doesn’t offer a clear-cut ROI calculation like that of paid search campaigns, effective SEO can help businesses understand where they were and what direction they are heading in their digital journey and the use of analytics can help inform you of impact of certain actions on your business’ performance, sales and growth.

7. Good SEO Builds Trust and Brand Loyalty

Just like in real life, trust and loyalty for your business or brand in the digital world is built over time. Though many factors can influence how your website’s authority in search engines is established, effective and experienced SEO is key to helping build to your website’s authority. Creating favourable user experiences through easily discoverable and accessible information, optimising on-page content as well as acquiring high-quality backlinks are just a few of the ways which SEO can help build your company’s online credibility.

8. SEO Influences Purchasing Decisions

With an increasing number of people searching and shopping online, getting your products, services and messaging in front of your potential customers is key to the survival for any business in today’s digital world. When done effectively, SEO strategies as well as the local SEO can increase your visibility, create strong connections with your potential customers and provide them the relevant information they need when making that purchasing decision.